In August 2019 a study was conducted among Black consumers in the United States to gauge their reactions to positive portrayals of their race in advertising. Some 65 percent of respondents said they were more likely to recommend a brand with advertising that positively reflected their culture. Another 66 percent stated that they were more likely to return to a brand with advertising that authentically reflected their race.
Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019
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Think with Google. (November 1, 2019). Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019 [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. "Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019." Chart. November 1, 2019. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. (2019). Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google. "Impact of Positive Race Representation in Advertising on Brand Related Actions of Black Consumers in The United States as of August 2019." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/
Think with Google, Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019 Statista, https://www.statista.com/statistics/1178799/diversity-in-advertising-impact-on-black-consumers-united-states/ (last visited August 16, 2022)
