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Impact of diversity in ads on brand actions of U.S. Black consumers 2019

Published by Statista Research Department, Oct 13, 2020
In August 2019 a study was conducted among Black consumers in the United States to gauge their reactions to positive portrayals of their race in advertising. Some 65 percent of respondents said they were more likely to recommend a brand with advertising that positively reflected their culture. Another 66 percent stated that they were more likely to return to a brand with advertising that authentically reflected their race.

Impact of positive race representation in advertising on brand related actions of Black consumers in the United States as of August 2019

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Sources

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Release date

November 2019

Region

United States

Survey time period

August 2019

Number of respondents

2,987*

Age group

13-54 years

Special properties

consumers who access the internet at least monthly

Supplementary notes

*Total survey sample; the source did not provide breakdowns for the sample.

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Diversity and inclusion in advertising in the U.S.Advertising industry in the U.S.LGBTQ media in the U.S.Workforce diversity at online companies
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