In 2020, in the two weeks leading up to October 13 and 14, Amazon allocated 45 percent of its advertising budget to promoting Prime Day on television. At the same time, the online retailer invested the second largest share of ad dollars into mobile Prime Day ads.
Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media
Characteristic
Share of spending
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Website (dfdnews.com). (October 19, 2020). Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Website (dfdnews.com). "Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media ." Chart. October 19, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Website (dfdnews.com). (2020). Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media . Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Website (dfdnews.com). "Distribution of Advertising Spending of Amazon Leading up to Prime Day in The United States in 2020, by Media ." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/
Website (dfdnews.com), Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media Statista, https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/ (last visited July 27, 2024)
Distribution of advertising spending of Amazon leading up to Prime Day in the United States in 2020, by media [Graph], Website (dfdnews.com), October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1182388/amazon-ad-spend-prime-day-us-media-share/