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Share of influencers who would post content for their preferred politicians U.S. 2020

Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020

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In cooperation with
The Shelf
Release date

November 2020


United States

Survey time period

February and September 2020

Number of respondents


Age group

14 years and older

Special properties

all respondents were influencers

Method of interview

Online survey

Supplementary notes

*February survey sample - 313; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "If your choice political candidate approached you for sponsored posts would you do it?"
Figures were rounded.

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