During a survey conducted among influencers in the United States in February 2020, 63 percent of respondents said they would post sponsored content for their choice political candidates. In September 2020, when asked the same question, 48 percent of influencers said they would post for their preferred candidate if they were approached by them to do so.
Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020
*February survey sample - 313; September survey sample 94
The influencer pool for both surveys was made up of social media users who have at least 15,000 followers on Instagram.
Questions used for the survey : "If your choice political candidate approached you for sponsored posts would you do it?" Figures were rounded.
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The Shelf. (November 2, 2020). Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/
The Shelf. "Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020." Chart. November 2, 2020. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/
The Shelf. (2020). Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/
The Shelf. "Share of Influencers Who Would Post Sponsored Content for Their Choice Political Candidate in The United States in February and September 2020." Statista, Statista Inc., 2 Nov 2020, https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/
The Shelf, Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020 Statista, https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/ (last visited September 21, 2024)
Share of influencers who would post sponsored content for their choice political candidate in the United States in February and September 2020 [Graph], The Shelf, November 2, 2020. [Online]. Available: https://www.statista.com/statistics/1187329/share-of-influencers-would-post-content-for-preferred-politicians-us/