Apparel and household appliances were the two most purchased product categories during Black Friday discounts in Russia over both observed periods. In 2020, even more increased demand was expected for such items, when compared to 2019.
What goods or services are you planning to buy on Black Friday?
Economically active population who is considering to purchase something on Black Friday
Supplementary notes
* Survey characteristics refer to the latest survey.
The survey was conducted in all federal districts of Russia, in 211 localities.
** Such as musical ticket, equipment for repairs, Smart TV, online trainings, software licenses, accessories, etc.
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Superjob.ru research center. (November 12, 2020). What goods or services are you planning to buy on Black Friday? [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/
Superjob.ru research center. "What goods or services are you planning to buy on Black Friday? ." Chart. November 12, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/
Superjob.ru research center. (2020). What goods or services are you planning to buy on Black Friday? . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/
Superjob.ru research center. "What Goods or Services Are You Planning to Buy on Black Friday? ." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/
Superjob.ru research center, What goods or services are you planning to buy on Black Friday? Statista, https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/ (last visited September 01, 2024)
What goods or services are you planning to buy on Black Friday? [Graph], Superjob.ru research center, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1187381/what-russians-buy-on-black-friday/