Italian people between 18 and 34 years were the most eager to buy Christmas gifts online, a survey from 2020 revealed. While 32 percent of them would prefer the e-commerce channel, only 16 percent of respondents aged over 55 years reported the same intention. 29 percent of respondents between 45 and 54 would shop exclusively in store, the highest value compared to other age groups.
Where are you going to purchase Christmas presents this year?
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YouGov Italy. (December 4, 2020). Where are you going to purchase Christmas presents this year? [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/
YouGov Italy. "Where are you going to purchase Christmas presents this year?." Chart. December 4, 2020. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/
YouGov Italy. (2020). Where are you going to purchase Christmas presents this year?. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/
YouGov Italy. "Where Are You Going to Purchase Christmas Presents This Year?." Statista, Statista Inc., 4 Dec 2020, https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/
YouGov Italy, Where are you going to purchase Christmas presents this year? Statista, https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/ (last visited October 12, 2024)
Where are you going to purchase Christmas presents this year? [Graph], YouGov Italy, December 4, 2020. [Online]. Available: https://www.statista.com/statistics/1193325/christmas-shopping-channels-italy-by-age/