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Reasons for increasing e-commerce activities Philippines 2020

According to a survey conducted by Rakuten Insight in the Philippines, 63 percent of the respondents stated they increased their online purchases because of a closure of all non-essential businesses as of May 2020. At the same time, the respondents wanted to minimize their time outside of the house and practiced social distancing.

Main reasons for increasing online purchases among consumers during COVID-19 pandemic in the Philippines as of May 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Philippines

Survey time period

May 7 to 30, 2020

Number of respondents

5,551 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)

The survey was conducted among
3,734 female respondents
1,817 male respondents

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