Aldi customers on body care brands and prices Germany

In 2018, around 11 percent of Aldi customers in Germany agreed with the statement that they pay more attention to the brand than the price when buying body care products. Almost 15 percent disagreed completely. The numbers are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Aldi within six months prior to the survey.

Share of Aldi customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018

Characteristic	Aldi customers	German population
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Release date

November 2018

More information

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group “Aldi customers”:
projection to 46,99 million people.

Further information on methodology available here.

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