Aldi customer opinions on body care brands and prices in Germany 2018

Share of Aldi customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

November 2018



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group “Aldi customers”:
projection to 46,99 million people.

Further information on methodology available here.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Selected statistics


Other regions


Related statistics


Further related statistics

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.