Favorite spread, jam and preserve brands among Aldi customers in Germany 2020

Leading sweet spread, jam and preserve brands among Aldi customers compared to the population in Germany in 2020

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the population:
Base: German-speaking population 14 years of age and older.

Information on the total sample:
2020: 23,138 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
projection to 44.6 million people.

Further information on methodology available here and in the report.

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