Aldi customers in Germany: jam and preserve brands 2020

This data depicts the results of a survey of Aldi customers in Germany regarding their favorite sweet bread spread, jam, and preserve brands in 2020. That year, roughly 30 percent of consumers who shopped at Aldi stated that they had bought Nutella in the last four weeks. Among the population, roughly 29 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading sweet spread, jam and preserve brands among Aldi customers compared to the population in Germany in 2020

Characteristic	Aldi customers	Population
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Release date

November 2020

More information

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the population:
Base: German-speaking population 14 years of age and older.

Information on the total sample:
2020: 23,138 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
projection to 44.6 million people.

Further information on methodology available here and in the report.

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