Aldi customers on expensive cosmetics Germany 2021

In 2021, 15.3 percent of Aldi customers in Germany agreed with the statement that they like to treat themselves with more expensive cosmetics and body care products. Meanwhile, 19.6 percent completely disagreed. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Aldi within six months prior to the survey.

Share of Aldi customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself with more expensive products" compared to the population in Germany in 2021

Characteristic	Aldi customers	German population
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Information on the target group “Aldi customers”:
14,365 respondents, projection to 44.66 million people.

Further information on methodology available here and in the report.

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