Aldi customers in Germany 2021, by number of children in household

Share Aldi customers compared to the population in Germany in 2021, by number of children in household

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Release date

November 2021



Survey time period


Age group

14 years and older

Special properties

German-speaking population; children in household aged under 14

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.

Information on the total sample:
2021: 23,299 respondents, projection to 70.54 million people.

Information on the target group “Aldi customers”:
14,158 respondents, projection to 43.21 million people.

Further information on methodology available here and in the report.

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