Aldi customers in Germany: yogurt brands 2020

This graph shows the results of a survey among Aldi customers in Germany regarding their favorite quark, yogurt, and pudding brands in 2020. That year, almost 23 percent of consumers who shopped at Aldi stated that they had bought Bauer products in the last four weeks. Among the whole population, 21.5 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Leading quark, yogurt and pudding brands among Aldi customers compared to the population in Germany in 2020

Characteristic	Aldi customers	Population
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Release date

November 2020

More information

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

Consumed in the last four weeks; German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

In the context of the survey, Aldi customers were defined as people who shopped at Aldi within six months prior to the survey.

Information on the total sample:
2020: 23,138 respondents, projection to 70.60 million people.

Information on the target group "Aldi customers":
12,558 respondents, projection to 37.58 million people.

Further information on methodology available here and here.

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