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Survey on social media ads leading to purchases in Norway 2017, by age and frequency

This statistic displays the result of a survey on social media ads leading to purchases in Norway 2017, by age and frequency. During the survey period of 2017, 8 percent of respondents in Norway of the so-called Generation Z, aged 14 to 19 years, stated to frequently (everyday/weekly) purchase a product or service upon being exposed to advertising (about the respective products/services) on social media.

Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency

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Source

Release date

October 2017

Region

Norway

Survey time period

May to June, 2017

Number of respondents

2,010 respondents

Age group

14-75 years

Method of interview

Online survey

Supplementary notes

The stated generations refer to the following age groups:
Generation Z: 14-19 years,
Millennials: 20-33 years,
Generation X: 34-50 years,
Baby Boomers: 51-69 years,
Matures: 70 years and older.

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