Survey on social media ads leading to purchases in Norway 2017, by age and frequency

Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency

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Release date

October 2017

Region

Norway

Survey time period

May to June, 2017

Number of respondents

2,010 respondents

Age group

14-75 years

Method of interview

Online survey

Supplementary notes

The stated generations refer to the following age groups:
Generation Z: 14-19 years,
Millennials: 20-33 years,
Generation X: 34-50 years,
Baby Boomers: 51-69 years,
Matures: 70 years and older.

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