Willingness to buy influencer collaborated product India 2023, by age group

Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

17,214 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: How much more would you be willing to spend on a collaboration product between a brand and an influencer?

The survey question had 7,202 female and 10,012 male respondents.

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