India: willingness to buy influencer collaborated product by age group

According to a survey by Rakuten Insight in October 2020, nearly half of the respondents in India, across all age groups, were willing to pay the same price for a collaboration product between a brand and an influencer as they would for a similar non-collaborated product. Overall, all age groups showed nearly identical responses.

Willingness to spend money on a collaboration product between a brand and an influencer in India in October 2020, by age group

Characteristic	Same price as a similar product that does not have the influencer's name on it	Upto 25 percent more than a similar product	Upto 50 percent more than a similar product	Upto 75 percent more than a similar product	Not more than twice the price of a similar product	I do not have a limit when it comes to supporting my favorite influencer
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-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

January 2021

More information

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

20,022 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: How much more would you be willing to spend on a collaboration product between a brand and an influencer?

The survey question had 6,310 female and 13,712 male respondents.

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