APAC: consumer interest in influencer and brand collaborations by country 2023

According to a survey conducted by Rakuten Insight in May 2023, Japanese respondents were least interested in influencer and brand collaborations compared to respondents in other Asia-Pacific countries. On a regional level, female respondents across most surveyed Asia-Pacific markets showcased greater interest in purchasing products developed as influencer and brand collaborations than male respondents.

Share of consumers who would purchase an influencer and brand collaboration product in the Asia-Pacific region as of May 2023, by country or territory

Characteristic	Female	Male
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

June 2023

More information

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Would you purchase a product that is a collaboration between a brand an an influencer?" Values represent the shares of respondents who replied 'yes'.

Number of respondents:
China: n= 6,979 - [4,090 (f), 2,889 (m)]
Hong Kong: n= 2,328 - [1,479 (f), 849 (m)]
Indonesia: n= 8,378 - [5,225 (f), 3,153 (m)]
India: n= 22,301 - [9,034 (f) 13,267 (m)]
Japan: n= 353 - [171 (f), 182 (m)]
South Korea: n= 3,932 - [1,877 (f), 2,055 (m)]
Malaysia: n= 9,422 - [6,263 (f), 3,159 (m)]
Philippines: n= 9,696 - [6,695 (f), 3,001 (m)]
Singapore: n= 4,480 - [2,636 (f), 1,844 (m)]
Thailand: n= 17,611 - [13,177 (f), 4,434 (m)]
Taiwan: n= 9,252 - [5,593 (f), 3,659 (m)]
Vietnam: n= 2,397 - [1,318 (f), 1,079 (m)]

Citation formats