According to a survey conducted by Rakuten Insight in May 2023, 64 percent of Indian respondents purchased clothing items because they were endorsed by an influencer before.
Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory
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Rakuten Insight. (June 12, 2023). Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. "Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. (2023). Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. "Leading Product Types Purchased Due to Influencer Marketing in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight, Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/ (last visited October 31, 2024)
Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/