According to a survey conducted by Rakuten Insight in May 2023, 64 percent of Indian respondents purchased clothing items because they were endorsed by an influencer before.
Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory
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Rakuten Insight. (June 12, 2023). Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. "Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory." Chart. June 12, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. (2023). Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight. "Leading Product Types Purchased Due to Influencer Marketing in The Asia-pacific Region as of May 2023, by Country or Territory." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/
Rakuten Insight, Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory Statista, https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/ (last visited November 09, 2024)
Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1394153/apac-top-product-types-purchased-due-to-influencers-by-country/