Top product types purchased due to influencers APAC 2023, by country

Leading product types purchased due to influencer marketing in the Asia-Pacific region as of May 2023, by country or territory

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Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of product have you purchased because it was endorsed by an influencer?" Multiple responses were accepted.

Number of respondents:
China: n= 6,033
Hong Kong: n= 1,323
Indonesia: n= 5,699
India: n= 14,739
South Korea: n= 1,784
Malaysia: n= 5,512
Philippines: n= 6,658
Singapore: n= 2,258
Thailand: n= 14,266
Taiwan: n= 5,554
Vietnam: n= 1,888

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Statistics on " Influencer marketing in Asia "

Other statistics that may interest you Influencer marketing in Asia

Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5
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