APAC: reasons not to buy influencer-endorsed products by country 2023

According to a survey conducted by Rakuten Insight in May 2023, 77 percent of Singaporean respondents stated that they had not purchased an influencer-endorsed product before because there was no product promoted that they needed. This was the most common reason not to purchase influencer-endorsed products across all surveyed markets in the Asia-Pacific region.

Reasons for not having purchased influencer-endorsed products in the Asia-Pacific region as of May 2023, by country or territory

Characteristic	China	Hong Kong	Indonesia	India	South Korea	Malaysia	Philippines	Singapore	Thailand	Taiwan	Vietnam
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Release date

June 2023

More information

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "If no, why not?" Respondents included only those who stated not to have purchased an influencer-endorsed product before.

Number of respondents:
China: n= 912
Hong Kong: n= 999
Indonesia: n= 2,650
India: n= 7,164
South Korea: n= 2,140
Malaysia: n= 3,841
Philippines: n= 2,983
Singapore: n= 2,207
Thailand: n= 3,236
Taiwan: n= 3,708
Vietnam: n= 471

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