Impact of social media influencers on purchasing APAC 2023, by country and gender

Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender

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Source

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Release date

June 2023

Region

Asia, APAC

Survey time period

May 11 to 31, 2023

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Number of respondents:
China: n= 4,090 (f), 2,889 (m)
Hong Kong: n= 1,479 (f), 849 (m)
Indonesia: n= 5,226 (f), 3,154 (m)
India: n= 9,037 (f) 13,273 (m)
South Korea: n= 1,878 (f), 2,055 (m)
Malaysia: n= 6,266 (f), 3,161 (m)
Philippines: n= 6,696 (f), 3,001 (m)
Singapore: n= 2,637 (f), 1,844 (m)
Thailand: n= 13,185 (f), 4,436 (m)
Taiwan: n= 5,593 (f), 3,660 (m)
Vietnam: n= 1,318 (f), 1,079 (m)

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Statistics on " Influencer marketing in Asia "

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5
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