According to the survey on apparel purchases in China, consumers' leading reason to shop in stores is that they could feel the product. In the meantime, many consumers considered the quality and authenticity of apparel in stores are more trustworthy, which accounted for 42 percent of the maximum score.
Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020
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Oliver Wyman. (May 12, 2020). Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020 [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. "Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020." Chart. May 12, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. (2020). Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman. "Major Reasons for Consumers to Shop Apparel and Footwear in Offline Stores in China as of May 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/
Oliver Wyman, Major reasons for consumers to shop apparel and footwear in offline stores in China as of May 2020 Statista, https://www.statista.com/statistics/1203933/china-leading-reasons-for-consumer-to-buy-apparel-offline/ (last visited April 13, 2021)