ASOS: popularity and fame by age in the UK 2022

A survey conducted in the first quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of the ASOS brand. While more than nine in ten Millennials were familiar with the brand, approximately six in ten were fans. Popularity and fame were lower among Gen X and Boomer respondents. On average, appreciation for online fashion retailer ASOS did not exceed 43 percent in the UK.

Share of people having heard of or liked ASOS in the United Kingdom (UK) in the 1st quarter 2022, by generation

Characteristic	Popularity (liked)	Fame (have heard of)
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

May 2023

More information

Region

United Kingdom

Survey time period

Q1 2023

Number of respondents

1,220 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey panel is representative of the country's population.
Date of release is date of last access.

Age is defined in generational terms by year of birth:
Millenials: 1982-1999
Generation X: 1965-1981
Baby Boomers: 1946-1964

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