In 2021, approximately 80.7 percent of Thai households bought Mama products. Colgate Brand came close as the preferred fast-moving consumer goods, with around 76.4 percent of households purchasing this brand in Thailand.
Share of households buying fast-moving consumer brands in Thailand in 2021, by brand
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Statistics on Unilever
Market overview
7
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Key figures of Unilever
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- Premium Statistic Unilever: operating profit worldwide 2007-2022
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- Premium Statistic Unilever: number of employees globally 2003-2022
- Premium Statistic Marketing spending of Unilever 2014-2022
- Premium Statistic Global brand value of Unilever from 2012 to 2021
Unilever's position on the market
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- Basic Statistic Biggest companies in the world by market value 2022
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- Basic Statistic Leading food brands' household penetration worldwide in 2021
- Basic Statistic Leading food brands' household penetration in Europe 2021
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Competitors
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- Premium Statistic Procter & Gamble's net sales worldwide 2012-2022
- Premium Statistic Procter & Gamble's net sales share worldwide 2014-2022, by business unit
- Premium Statistic Total number of employees of Procter & Gamble worldwide 2007-2022
- Premium Statistic Share of global sales of Colgate-Palmolive products by segment 2022
- Premium Statistic Number of Colgate-Palmolive employees worldwide from 2005 to 2022
- Premium Statistic Global sales of the Nestlé Group 2005-2022
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Further related statistics
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- FMCG brand preferences Philippines 2021, by consumer reach points
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
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- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Leading FMCG brands in the United States 2015, based on consumer reach
- Most popular FMCG brands' household reach in China 2021
- Distribution of net sales of Paulig Group 2022, by market area
- Leading food brands by penetration rate Spain 2018
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading FMCG brands in Catalonia Spain 2014
- Peru: most purchased FMCG brands 2019, by buying frequency
- Mexico: most chosen FMCG brands 2021
Further Content: You might find this interesting as well
Statistics
- FMCG brand preferences Philippines 2021, by consumer reach points
- UK: subscribers to leading FMCG Corporate brands on YouTube channels 2021
- UK: subscribers to leading confectionery brands on YouTube channels 2021
- UK: subscribers to leading dairy brands on YouTube channels 2021
- Leading FMCG brands' household penetration in the United Kingdom (UK) 2021
- Leading FMCG brands in the United States 2015, based on consumer reach
- Most popular FMCG brands' household reach in China 2021
- Distribution of net sales of Paulig Group 2022, by market area
- Leading food brands by penetration rate Spain 2018
- Leading FMCG brands ranked by frequency purchased in the United Kingdom (UK) 2021
- Leading FMCG brands in Catalonia Spain 2014
- Peru: most purchased FMCG brands 2019, by buying frequency
- Mexico: most chosen FMCG brands 2021
Kantar Worldpanel. (June 25, 2022). Share of households buying fast-moving consumer brands in Thailand in 2021, by brand [Graph]. In Statista. Retrieved May 30, 2023, from https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/
Kantar Worldpanel. "Share of households buying fast-moving consumer brands in Thailand in 2021, by brand ." Chart. June 25, 2022. Statista. Accessed May 30, 2023. https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/
Kantar Worldpanel. (2022). Share of households buying fast-moving consumer brands in Thailand in 2021, by brand . Statista. Statista Inc.. Accessed: May 30, 2023. https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/
Kantar Worldpanel. "Share of Households Buying Fast-moving Consumer Brands in Thailand in 2021, by Brand ." Statista, Statista Inc., 25 Jun 2022, https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/
Kantar Worldpanel, Share of households buying fast-moving consumer brands in Thailand in 2021, by brand Statista, https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/ (last visited May 30, 2023)
Share of households buying fast-moving consumer brands in Thailand in 2021, by brand [Graph], Kantar Worldpanel, June 25, 2022. [Online]. Available: https://www.statista.com/statistics/1214206/thailand-penetration-rate-of-household-buying-fmcg-by-brand/