Investment value on digital innovations among consumer goods companies in Italy 2019

In 2019, about 80 percent of Italian companies in the consumer goods sector invested less than 500 hundred euros in digital innovation. A survey conducted by MailUp indicated that only 4.9 percent of companies spent over 500 thousand euros in projects of digital innovation. However, a share of 14.6 percent of brand companies and retailers allocated a budget of over one million euros during the 12 months prior to the poll. The same survey revealed that about 76 percent of interviewed companies planned to invest even more by 2020.

Value of investment on digital innovations among consumer goods companies in Italy in 2019

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Release date

May 2019



Survey time period


Special properties

53.5% retailers; 46.5% brand companies;

Supplementary notes

This question was phrased by the source as follows: "Quanto avete investito negli ultimi 12 mesi?"

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Statistics on "Digital marketing in Italy"

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