E-commerce value share of personal care categories in urban areas Vietnam 2018-2020

Published by
Minh-Ngoc Nguyen,
Mar 10, 2023
In 2020, around 32.4 percent of the value of make-up products came from e-commerce in urban areas of Vietnam, indicating an increase in e-commerce value share of more than ten percent from 2018. Meanwhile, the e-commerce value share of female skincare products was at 25 percent that year.

Value share of e-commerce of personal care products among urban consumers in Vietnam from 2018 to 2020, by category

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Release date

March 2021

Region

Vietnam

Survey time period

2018 to 2020

Special properties

excluding gift, among respondents in Ho Chi Minh City, Ha Noi, Da Nang and Can Tho

Citation formats
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Statistics on " Cosmetics market in Vietnam "

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Overview

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Key indicators

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Production and trade

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Retail and brands

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E-commerce

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Skincare

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Consumer trends

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