Brazil: cosmetics and perfumery e-commerce sales share 2019

Published by
Stephanie Chevalier,
Feb 22, 2022
In 2019, e-commerce in Brazil generated a revenue of approximately 75 billion Brazilian reals, out of which the beauty, perfumery and health segment represented 6.1 percent. That same year, this segment represent 12.5 percent of the 178.5 million online checkouts registered in the South American country.

Beauty, perfumery and health products segment as percentage of e-commerce sales checkouts and revenue in Brazil in 2019

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Release date

April 2020

Region

Brazil

Survey time period

2019

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