A survey during the third quarter of 2021 found that WhatsApp was ranked first among the most popular social networks in the Netherlands. Over 88 percent of Dutch online users stated that they had accessed the messenger in the past month. Overall, Facebook and Instagram ranked second and third, with 71.5 percent and 58.9 percent, respectively. In addition, 6.7 percent of internet users in the Netherlands used social media app, Nextdoor.
Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Social media usage in the Netherlands
Overview
4
Leading platforms
6
- Basic Statistic Netherlands market share of leading social media websites 2022
- Premium Statistic Social network usage by brand in the Netherlands 2022
- Premium Statistic Most used social media platforms by type in the Netherlands 2022
- Basic Statistic Leading social networks in the Netherlands 2021, by reach
- Premium Statistic Social media audiences in the Netherlands 2021, by social network
- Basic Statistic Social media active daily user penetration Netherlands 2016-2021, by social network
Social media activities
4
- Basic Statistic Online social network activities in the Netherlands 2019, by age group
- Premium Statistic Popular social media activities in the Netherlands 2020
- Premium Statistic Social network usage by frequency in the Netherlands 2022
- Premium Statistic Most used social media platforms by type in the Netherlands 2022
Demographics preferences
4
- Premium Statistic Social media platform reach among teens in the Netherlands 2019, by gender
- Premium Statistic Social media usage frequency among teenagers in the Netherlands 2019, by platform
- Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
- Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
Mobile social
7
- Basic Statistic Netherlands mobile social media visit share 2022
- Basic Statistic Leading app categories in the Netherlands Q3 2020, by usage reach
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
- Premium Statistic Leading Android apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPad social apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by downloads
- Basic Statistic TikTok users in the Netherlands 2021-2022, by age group
Facebook
8
- Basic Statistic Netherlands: number of Facebook users 2018-2027
- Basic Statistic Netherlands: Facebook usage penetration 2018-2027
- Premium Statistic Netherlands monthly number of Facebook users 2018-2022
- Premium Statistic Monthly reach of Facebook in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands Facebook users 2022, by age and gender
- Premium Statistic Facebook activity frequency in Netherlands 2021, by gender
- Basic Statistic Facebook activity frequency in Netherlands 2021
- Premium Statistic Facebook post engagement rates in the Netherlands Q4 2021, by type
Instagram
7
- Premium Statistic Netherlands Instagram users 2022, by age and gender
- Premium Statistic Monthly reach of Instagram in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands monthly number of Instagram users 2018-2022
- Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based food influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based travel influencers on Instagram 2019
Social media advertising
7
- Premium Statistic Digital Market Outlook: social media ad spend in Netherlands 2017-2026, by device
- Premium Statistic Digital ad spend growth in the Netherlands 2021, by format
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic New brand discovery channels in the Netherlands 2021
- Basic Statistic Main online channel for brand research in the Netherlands 2021
- Premium Statistic Leading brands on Twitter in the Netherlands 2021
- Premium Statistic Leading brands on YouTube in the Netherlands 2021
Further related statistics
16
- Age distribution of Weibo users in China 2022
- Number of LinkedIn users in Poland 2017, by device
- Snapchat usage reach in Canada 2020, by gender
- Canada Tumblr usage reach 2020, by age
- Canada Tumblr usage reach 2020, by gender
- Snapchat usage reach in Canada 2020, by age
- WhatsApp user share in Canada 2014, by age
- WhatsApp user share in Canada 2014, by gender
- Number of Twitter users in Poland 2017, by device
- Number of Twitter users in Poland 2017, by professional status
- Number of LinkedIn users in Poland 2017, by professional status
- Number of Facebook users in Poland 2017, by professional status
- Time of day social media is used in the Northern Territory, Australia 2018
- Time of day social media is used in the Australian Capital Territory 2018
- Monthly number of LinkedIn users in Egypt 2021-2022
- Share of female Facebook users Thailand 2022, by age
Further Content: You might find this interesting as well
Statistics
- Age distribution of Weibo users in China 2022
- Number of LinkedIn users in Poland 2017, by device
- Snapchat usage reach in Canada 2020, by gender
- Canada Tumblr usage reach 2020, by age
- Canada Tumblr usage reach 2020, by gender
- Snapchat usage reach in Canada 2020, by age
- WhatsApp user share in Canada 2014, by age
- WhatsApp user share in Canada 2014, by gender
- Number of Twitter users in Poland 2017, by device
- Number of Twitter users in Poland 2017, by professional status
- Number of LinkedIn users in Poland 2017, by professional status
- Number of Facebook users in Poland 2017, by professional status
- Time of day social media is used in the Northern Territory, Australia 2018
- Time of day social media is used in the Australian Capital Territory 2018
- Monthly number of LinkedIn users in Egypt 2021-2022
- Share of female Facebook users Thailand 2022, by age
We Are Social, & Hootsuite, & DataReportal. (February 15, 2022). Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, und Hootsuite, und DataReportal. "Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach." Chart. February 15, 2022. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, Hootsuite, DataReportal. (2022). Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social, and Hootsuite, and DataReportal. "Most Popular Social Media Platforms in The Netherlands as of 3rd Quarter 2021, by Usage Reach." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/
We Are Social & Hootsuite & DataReportal, Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach Statista, https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/ (last visited March 30, 2023)
Most popular social media platforms in the Netherlands as of 3rd quarter 2021, by usage reach [Graph], We Are Social, & Hootsuite, & DataReportal, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1224092/leading-social-networks-netherlands/