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Netherlands: social media penetration 2018-2027

Published by S. Dixon, Feb 13, 2023
In the Netherlands in 2022, over 83 percent of the population used social media. By 2027, it is estimated that the social network penetration rate will be around 87.3 percent. Overall, WhatsApp and Facebook were the most popular social networks in the Netherlands.

Social network user penetration in the Netherlands from 2018 to 2027

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Source

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Release date

June 2022

Region

Netherlands

Survey time period

2018 to 2022

Special properties

share of the total population who use a social network via any device at least once per month

Supplementary notes

* Forecast.
Internet users who use a social network site via any device at least once per month.

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Statistics on " Social media usage in the Netherlands "

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Statistics on Social media usage in the Netherlands

Overview

4

Leading platforms

6

Social media activities

4

Demographics preferences

4

Mobile social

7

Facebook

8

Instagram

7

Social media advertising

7

Further related statistics

17

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Statistics

Topics

Social media usage in the NetherlandsYouTube in the NetherlandsFacebook in the BeneluxMessaging apps in the Benelux
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