As of December 2022 in the Netherlands, there were around eight million Instagram users. Overall, the social media platform owned by Meta was most popular with women, accounting for 54.6 percent of the app's user base. Additionally, 13.7 percent of users were women aged between 25 to 34 years, making this demographic the largest user group of Instagram in the Netherlands.
Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender
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Statistics on Facebook and Instagram in Benelux
User numbers
8
- Premium Statistic Belgium monthly number of Facebook users 2018-2022
- Premium Statistic Annual Facebook app downloads in Belgium 2015-2019
- Premium Statistic Belgium monthly number of Instagram users 2018-2022
- Premium Statistic Netherlands monthly number of Facebook users 2018-2022
- Premium Statistic Number of Facebook users in the Netherlands 2013-2021
- Premium Statistic Netherlands monthly number of Instagram users 2018-2022
- Premium Statistic Luxembourg monthly number of Facebook users 2018-2022
- Premium Statistic Luxembourg monthly number of Instagram users 2018-2022
Mobile use
5
- Premium Statistic Active social media users on mobile in Benelux region 2021, by country
- Premium Statistic Mobile social media user penetration in Benelux region 2021, by country
- Premium Statistic Active social media users change in the Benelux region 2017-2018, by country
- Premium Statistic Mobile social media usage reach in the Benelux region 2021
- Premium Statistic Mobile use of Facebook in the Benelux region 2017-2018
User demographics
8
- Premium Statistic Belgium Facebook users 2022, by age group and gender
- Premium Statistic Belgium Instagram users 2022, by age group and gender
- Premium Statistic Social media used to reach generation Z in Belgium 2018
- Premium Statistic Netherlands Facebook users 2022, by age and gender
- Premium Statistic Netherlands Instagram users 2022, by age and gender
- Premium Statistic Most popular social media platforms for Generation Z in the Netherlands 2020
- Premium Statistic Luxembourg Facebook users 2022, by age group and gender
- Premium Statistic Luxembourg Instagram users 2022, by age group and gender
Marketing
5
- Premium Statistic Facebook post engagement rates in the Netherlands Q4 2021, by type
- Premium Statistic Leading brands on Facebook in Belgium 2020
- Premium Statistic Leading brands on Facebook in the Netherlands 2021
- Premium Statistic Leading brands on Facebook in Luxembourg 2020
- Premium Statistic Most popular Benelux influencers on Instagram 2019
News
5
- Premium Statistic Social media used for news in Belgium 2017-2022
- Premium Statistic Social media used for news in the Netherlands 2017-2022
- Basic Statistic Concerns about online fake news in Belgium and the Netherlands 2018
- Premium Statistic Types of news media sources used in the Netherlands 2019, by age group
- Premium Statistic Reliance on Facebook as news source in the Netherlands 2017-2022
Further related statistics
18
- Top social media sites in the Nordics 2016
- Daily Instagram users in Sweden 2020, by age group
- Netherlands LinkedIn users 2022, by age group
- Luxembourg LinkedIn users 2022, by age group
- Instagram usage reach in the United States 2018, by income
- Share of teenagers with an Instagram account in France 2018
- Latin America: Instagram user share 2018, by age
- Online activities on smartphones in the Netherlands 2016-2017, by activity
- Social media user growth rate in China 2015-2021
- Social network penetration in Luxembourg 2011-2018
- United States: leading social network penetration 2020
- Preferred area of sponsored ads on Instagram in the U.S. 2019
- Criteria for good sponsored ads on Instagram in the U.S. 2019
- Global social media usage reasons 2017, by generation
- Frequency of clicking the "more"-link under sponsored Instagram ads in the U.S. 2019
- United States: connected device usage 2014
- Smartphone shipments worldwide 2011-2021
- Kids' smartphone internet limitations in Poland 2018, by gender and education
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Statistics
- Top social media sites in the Nordics 2016
- Daily Instagram users in Sweden 2020, by age group
- Netherlands LinkedIn users 2022, by age group
- Luxembourg LinkedIn users 2022, by age group
- Instagram usage reach in the United States 2018, by income
- Share of teenagers with an Instagram account in France 2018
- Latin America: Instagram user share 2018, by age
- Online activities on smartphones in the Netherlands 2016-2017, by activity
- Social media user growth rate in China 2015-2021
- Social network penetration in Luxembourg 2011-2018
- United States: leading social network penetration 2020
- Preferred area of sponsored ads on Instagram in the U.S. 2019
- Criteria for good sponsored ads on Instagram in the U.S. 2019
- Global social media usage reasons 2017, by generation
- Frequency of clicking the "more"-link under sponsored Instagram ads in the U.S. 2019
- United States: connected device usage 2014
- Smartphone shipments worldwide 2011-2021
- Kids' smartphone internet limitations in Poland 2018, by gender and education
NapoleonCat. (January 2, 2023). Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/
NapoleonCat. "Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender." Chart. January 2, 2023. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/
NapoleonCat. (2023). Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/
NapoleonCat. "Distribution of Instagram Users in The Netherlands as of December 2022, by Age Group and Gender." Statista, Statista Inc., 2 Jan 2023, https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/
NapoleonCat, Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender Statista, https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/ (last visited January 30, 2023)
Distribution of Instagram users in the Netherlands as of December 2022, by age group and gender [Graph], NapoleonCat, January 2, 2023. [Online]. Available: https://www.statista.com/statistics/946096/instagram-user-distribution-in-the-netherlands-by-age-group-and-gender/