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Instagram user share in the Netherlands 2020, by age group and gender

The highest percentage of Instagram users in the Netherlands in 2020 could be found in the age group of 25-to 34-year-olds. This partially follows historical data from a different source on Dutch Instagram usage between 2015 and 2018. Overall, here were more women who used Instagram than men. The most-followed Netherlands-based influencer on Instagram as of September 2019 was Iranian-Dutch fashion blogger Negin Mirsalehi, who had more than 5.5 million followers on the platform.

Distribution of Instagram users in the Netherlands as of December 2020, by age group and gender

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Release date

January 2021



Survey time period

December 2020

Number of respondents

7,400,000 respondents

Age group

13 years and older

Special properties

Users of Instagram

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Statistics on "Facebook and Instagram in Benelux"

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