Instagram user distribution in the Netherlands 2020, by age group and gender

As of Janaury 2020, the highest percentage of Instagram users in the Netherlands could be found in the age group of 25-to 34-year-olds. This partially follows historical data from a different source on Dutch Instagram usage between 2015 and 2018. Overall, here were more women who used Instagram than men. The most-followed Netherlands-based influencer on Instagram as of September 2019 was Iranian-Dutch fashion blogger Negin Mirsalehi, who had more than 5.5 million followers on the platform.

Distribution of total number of users of Instagram in the Netherlands as of January 2020, by age group and gender

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Release date

February 2020



Survey time period

January 2020

Number of respondents

6,301,000 respondents

Age group

13 years and older

Special properties

Users of Instagram

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Statistics on "Social media in the Netherlands"

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