overall user numbers for social media in the Netherlands, WhatsApp and Facebook both had over ten million users in 2019.
Over nine million people used WhatsApp every day in the Netherlands in 2021, an increase of roughly 500,000 daily users from previous years. This DAU metric was much less for Instagram and YouTube, reaching 3.7 million and 3.1 million daily active users respectively. When it comes to Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users)
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Statistics on Social media usage in the Netherlands
Overview
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Leading platforms
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- Basic Statistic Netherlands market share of leading social media websites 2022
- Premium Statistic Social network usage by brand in the Netherlands 2022
- Premium Statistic Most used social media platforms by type in the Netherlands 2022
- Basic Statistic Leading social networks in the Netherlands 2021, by reach
- Premium Statistic Social media audiences in the Netherlands 2021, by social network
- Basic Statistic Social media active daily user penetration Netherlands 2016-2021, by social network
Social media activities
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- Basic Statistic Online social network activities in the Netherlands 2019, by age group
- Premium Statistic Popular social media activities in the Netherlands 2020
- Premium Statistic Social network usage by frequency in the Netherlands 2022
- Premium Statistic Most used social media platforms by type in the Netherlands 2022
Demographics preferences
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- Premium Statistic Social media platform reach among teens in the Netherlands 2019, by gender
- Premium Statistic Social media usage frequency among teenagers in the Netherlands 2019, by platform
- Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
- Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
Mobile social
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- Basic Statistic Netherlands mobile social media visit share 2022
- Basic Statistic Leading app categories in the Netherlands Q3 2020, by usage reach
- Premium Statistic Leading Android social media apps in the Netherlands 2022, by downloads
- Premium Statistic Leading Android apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPad social apps in the Netherlands 2022, by downloads
- Premium Statistic Leading iPhone social media apps in the Netherlands 2022, by downloads
- Basic Statistic TikTok users in the Netherlands 2021-2022, by age group
Facebook
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- Basic Statistic Netherlands: number of Facebook users 2018-2027
- Basic Statistic Netherlands: Facebook usage penetration 2018-2027
- Premium Statistic Netherlands monthly number of Facebook users 2018-2022
- Premium Statistic Monthly reach of Facebook in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands Facebook users 2022, by age and gender
- Premium Statistic Facebook activity frequency in Netherlands 2021, by gender
- Basic Statistic Facebook activity frequency in Netherlands 2021
- Premium Statistic Facebook post engagement rates in the Netherlands Q4 2021, by type
Instagram
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- Premium Statistic Netherlands Instagram users 2022, by age and gender
- Premium Statistic Monthly reach of Instagram in the Netherlands 2017-2021, by device
- Premium Statistic Netherlands monthly number of Instagram users 2018-2022
- Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based fashion and beauty influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based food influencers on Instagram 2019
- Premium Statistic Most popular Netherlands-based travel influencers on Instagram 2019
Social media advertising
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- Premium Statistic Digital Market Outlook: social media ad spend in Netherlands 2017-2026, by device
- Premium Statistic Digital ad spend growth in the Netherlands 2021, by format
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic New brand discovery channels in the Netherlands 2021
- Basic Statistic Main online channel for brand research in the Netherlands 2021
- Premium Statistic Leading brands on Twitter in the Netherlands 2021
- Premium Statistic Leading brands on YouTube in the Netherlands 2021
Further related statistics
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- Considering quitting social media platforms in Sweden 2019, by gender
- Social media usage in Norway 2017, by platform
- Social media usage Australia 2018 by age
- Social media usage Australia 2019 by brand
- Social media usage of people aged 12 to 24 years Australia 2018 by type
- Usage of the top social media sites in the Nordics 2016, by gender
- Devices used for social networks in the Nordics 2016
- Drop off rate of social media channels Australia 2014-2018
- Average frequency of using social networking sites Australia 2018
- Views on the likelihood of protests against the government Malaysia 2019-2020
- Social media used to follow food influencers in UAE 2016
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- Usage of the top social media sites in the Nordics 2016, by gender
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Newcom. (January 23, 2021). Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users) [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users)." Chart. January 23, 2021. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/
Newcom. (2021). Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users). Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/
Newcom. "Number of Daily Active Users (Dau) of The Leading Social Media Platforms in The Netherlands from 2016 to 2021, by Social Network (in Million Users)." Statista, Statista Inc., 23 Jan 2021, https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/
Newcom, Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users) Statista, https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/ (last visited March 20, 2023)
Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network (in million users) [Graph], Newcom, January 23, 2021. [Online]. Available: https://www.statista.com/statistics/639790/social-media-active-user-penetration-in-the-netherlands-by-social-network/