This statistic displays the number daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users). As of 2018, roughly 2.2 million Dutch individuals used YouTube daily. In that year, a little over one million Dutch individuals used Snapchat.
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Social media active daily user penetration Netherlands 2016-2018, by social network
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Number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users)
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This statistic displays the number daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users). As of 2018, roughly 2.2 million Dutch individuals used YouTube daily. In that year, a little over one million Dutch individuals used Snapchat.
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Description
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This statistic displays the number daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users). As of 2018, roughly 2.2 million Dutch individuals used YouTube daily. In that year, a little over one million Dutch individuals used Snapchat.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,149; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
More information
- Region
- Netherlands
- Survey time period
- 2016 to 2018
- Number of respondents
- N 2016=10,484; N 2017=8,149; N 2018=6,783
- Age group
- 15 years and older
- Special properties
- sample is a representative reflection of the Dutch population of 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- The figures have been taken from several publications.
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+Ranking of social media by influencer penetration in the Netherlands 2016
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+Daily social media usage in the Netherlands 2017, by frequency and age group
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Statistics on "Social media marketing in the Netherlands"
- Market overview
The most important statistics
- Share of companies with a website to order, book or reserve in the Netherlands from 2012 to 2017Companies with a website to order, book or reserve in the Netherlands 2012-2017
- Share of company websites with the possibility to order, book or reserve in the Netherlands in 2017, by branchCompany websites with order or booking possibility the Netherlands 2017, by branch
- Share of individuals who shop online in the Netherlands from 2012 to 2017Share of individuals who shop online in the Netherlands 2012-2017
- Number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users)Social media penetration in the Netherlands 2018, by social network
- Number of individuals using other social media platforms in the Netherlands in 2018, by social network (in 1,000 users)Penetration of alternative social media in the Netherlands 2018, by social network
- Company usage
The most important statistics
- Share of companies active on social media platforms in the Netherlands in 2016, by social networkActive company usage of social media in the Netherlands 2016, by social network
- Weekly average number of posts on social media platforms by companies in the Netherlands in 2016, by social networkNumber of company social media posts in the Netherlands 2016, by social network
- Share of companies linking to their social media channels on their website in the Netherlands in 2016, by social networkLeading social media linked to on company website in the Netherlands 2016
- Share of company websites with social media buttons in the Netherlands in 2017, by social networkCompany websites with social media buttons in the Netherlands 2017, by social network
- Which sources do you use to gain customer knowledge?Share of marketeers with customer knowledge in the Netherlands 2016, by source
- What age does your Snapchat target audience have?*Target audience of brands on Snapchat in the Netherlands 2016, by age group
- How many followers does your Snapchat account have?*Number of Snapchat followers of brands from the Netherlands 2016
- Social media users
The most important statistics
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age groupInstagram penetration rate in the Netherlands 2015-2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age groupSnapchat penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age groupPinterest penetration rate in the Netherlands 2015-2018, by age group
- Share of respondents using Youtube in the Netherlands in 2017 and 2018, by age groupYoutube penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age groupWhatsApp penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age groupTwitter penetration rate in the Netherlands 2017-2018, by age group
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age groupFacebook penetration rate in the Netherlands 2016-2018, by age group
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age groupLinkedIn penetration rate in the Netherlands 2017-2018, by age group
- User behavior
The most important statistics
- Which online social network activities have you engaged in over the past 3 months?*Online social network activities in the Netherlands 2012-2017
- Number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users)Social media active daily user penetration Netherlands 2016-2018, by social network
- Average daily internet and social media use in the Netherlands in the 3rd and 4th quarter of 2016, by device (in minutes)Average daily internet & social media use in the Netherlands 2016, by device
- At which time of the day are you actively using social media?*Distribution of social media usage throughout the day the Netherlands 2017, by time
- How many times a day do you actively use social media?Daily social media usage in the Netherlands 2017, by frequency and age group
- Through which digital communication channel do you prefer to receive service messages?*Preferred channels for service messages in the Netherlands 2017, by channel
- Which digital communication platform is the first you use after waking up? Communication platform usage after waking up in the Netherlands 2017, by platform
- Social media advertising
The most important statistics
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*Comfort with data collection by social media networks in the Netherlands 2016
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from the 1st half of 2015 to the 2nd half of 2016Social media display ad revenue change in the Netherlands 2015-2016
- Share of B2B marketers advertising online in the Netherlands in 2017 and 2018, by online platform*Leading B2B online ad platforms in the Netherlands 2017-2018
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2017Leading online brands based on reach in the Netherlands 2017
- Through which channel do you prefer to receive advertisements from companies?*Preferred channels to receive ads in the Netherlands 2016, by channel
- Value of display advertising revenue on social media in the Netherlands from the first half of 2015 to the second half of 2016 (in million euros)Social media advertising revenue in the Netherlands 2016
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platformRanking of social media by influencer penetration in the Netherlands 2016
- Biannual online social advertising expenditure in the Netherlands from the first half of 2013 to the first half of 2015 (in million euros)Online social advertising expenditure in the Netherlands 2013-2015
- Social commerce
The most important statistics
- Share of respondents willing to purchase something through social media in the Netherlands in 2016, by age groupWillingness to make social media purchases in the Netherlands 2016, by age
- Maximum amount willing to spend on a purchase through social media in the Netherlands in 2016, by genderMaximum purchase value via social media in the Netherlands 2016, by gender
- Maximum amount willing to spend on a purchase through social media in the Netherlands in 2016, by ageMaximum social media purchase value in the Netherlands 2016, by age
- Do you track the channels consumers use to get to your webshop or e-commerce platform?Channel tracking of consumers in the Benelux region 2016
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Premium Statistics
- Number of individuals using the leading social media platforms in the Netherlands in 2018, by social network (in million users)
- Number of individuals using other social media platforms in the Netherlands in 2018, by social network (in 1,000 users)
- Share of companies active on social media platforms in the Netherlands in 2016, by social network
- Weekly average number of posts on social media platforms by companies in the Netherlands in 2016, by social network
- Share of companies linking to their social media channels on their website in the Netherlands in 2016, by social network
- Share of company websites with social media buttons in the Netherlands in 2017, by social network
- Which sources do you use to gain customer knowledge?
- What age does your Snapchat target audience have?*
- How many followers does your Snapchat account have?*
- Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
- Share of respondents using Snapchat in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Pinterest in the Netherlands from 2015 to 2018, by age group
- Share of respondents using Youtube in the Netherlands in 2017 and 2018, by age group
- Share of respondents using WhatsApp in the Netherlands from 2016 to 2018, by age group
- Share of respondents using Twitter in the Netherlands in 2017 and 2018, by age group
- Share of respondents using Facebook in the Netherlands from 2016 to 2018, by age group
- Share of respondents using LinkedIn in the Netherlands in 2017 and 2018, by age group
- Number of daily active users of the leading social media platforms in the Netherlands from 2016 to 2018, by social network (in million users)
- Average daily internet and social media use in the Netherlands in the 3rd and 4th quarter of 2016, by device (in minutes)
- At which time of the day are you actively using social media?*
- How many times a day do you actively use social media?
- Through which digital communication channel do you prefer to receive service messages?*
- Which digital communication platform is the first you use after waking up?
- Distribution of comfort levels with use of personal data by social media in order to provide personalized online ads or content in the Netherlands as of April 2016*
- Percentage change on previous year of display advertising revenue on social media in the Netherlands from the 1st half of 2015 to the 2nd half of 2016
- Share of B2B marketers advertising online in the Netherlands in 2017 and 2018, by online platform*
- Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2017
- Through which channel do you prefer to receive advertisements from companies?*
- Value of display advertising revenue on social media in the Netherlands from the first half of 2015 to the second half of 2016 (in million euros)
- Share of online influencers' daily active use of social media platforms in the Netherlands 2016, by social media platform
- Biannual online social advertising expenditure in the Netherlands from the first half of 2013 to the first half of 2015 (in million euros)
- Share of respondents willing to purchase something through social media in the Netherlands in 2016, by age group
- Maximum amount willing to spend on a purchase through social media in the Netherlands in 2016, by gender
- Maximum amount willing to spend on a purchase through social media in the Netherlands in 2016, by age
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