Social media active daily user penetration Netherlands 2016-2021, by social network

Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2021, by social network

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Sources

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Release date

January 2021

Region

Netherlands

Survey time period

2016 to 2021

Number of respondents

N 2014 = 15,179; N 2015 = 10,395; N 2016=10,484; N 2017=8,194; N 2018=6,783; N 2019 = 7,012; N 2020 = 7,000, N 2021= 7,021

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The figures have been taken from several publications. TikTok was only included in 2020, whereas Foursquare and WeChat did not return that year. The source only looks at the ten most used social media platforms.

The sample is a representative reflection of the Dutch population of 15 years and older.

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Statistics on " Social media usage in the Netherlands "

Statistics on Social media usage in the Netherlands

Overview

4

Leading platforms

6

Social media activities

4

Demographics preferences

4

Mobile social

7

Facebook

8

Instagram

7

Social media advertising

7

Further related statistics

11
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