Social media active daily user penetration Netherlands 2016-2019, by social network
Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
This statistic displays the number daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users). As of 2019, roughly 2.4 million Dutch individuals used YouTube daily. In that year, a little over one million Dutch individuals used Snapchat. WhatsApp and Facebook were still the most popular social media platforms, despite Facebook seeing a decline in daily use between 2018 and 2019.
As of 2018, roughly 90 percent of the Millennials in the Netherlands indicated they actively make use of WhatsApp. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than ten million users each.
Number of daily active users (DAU) of the leading social media platforms in the Netherlands from 2016 to 2019, by social network (in million users)
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| 2016 | 2017 | 2018 | 2019 | |
|---|---|---|---|---|
| 7 | 7.8 | 8.3 | 9.1 | |
| 6.8 | 7.5 | 7.6 | 6.8 | |
| YouTube | 1.3 | 1.7 | 2.2 | 2.4 |
| 0.99 | 1.5 | 2.1 | 2.7 | |
| Snapchat | 0.54 | 0.96 | 1.3 | 1.3 |
| 0.9 | 0.87 | 1.01 | 0.91 | |
| 0.33 | 0.38 | 0.59 | 0.73 | |
| 0.3 | 0.4 | 0.5 | 0.61 | |
| Tumblr | - | - | 0.14 | 0.12 |
| - | - | 0.11 | 0.09 | |
| Foursquare | - | - | 0.07 | 0.08 |
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Statistics on "Social media usage in the Netherlands"
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