In September 2020 a survey was carried out among adults in the United Kingdom, where respondents were asked about their reactions to out-of-home advertising. According to the findings, in total 45 percent of survey participants said they did, in fact, respond to an OOH ad in one way or another. Among Millennials in the UK, this figure stood even higher, at 53 percent.
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type
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WARC. (October 19, 2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. "Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type." Chart. October 19, 2020. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. (2020). Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC. "Share of Adults Responding to Out-of-home Advertising in The United Kingdom (Uk) as of September 2020, by Audience Type." Statista, Statista Inc., 19 Oct 2020, https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/
WARC, Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type Statista, https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/ (last visited September 19, 2024)
Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by audience type [Graph], WARC, October 19, 2020. [Online]. Available: https://www.statista.com/statistics/1236023/response-ooh-ads-audience-type-uk/