Revenue surge slightly damped by decreased tech spending
IPG’s global revenue increased by seven percent in 2022. At the same time, the company’s net income slightly decreased, following a post-pandemic surge the previous year. Over the past decade, the company’s total assets (192541) strongly developed, peaking at a net worth of almost 20 billion dollars in 2021. IPG’s revenue has been growing at a slightly slower pace between the end of 2022 and the first quarter of 2023, amid decreased spending among tech companies in the U.S.On top of that, IPG’s profitability reached a new high, with a reported earnings per share (EPS) ratio of 2.39 U.S. dollars per share that same year.
Regional operations, global restructuring
With global operations spread across more than 90 operating units, IPG’s leading networks included companies like FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists. The United States was IPG’s largest market in 2022, with Asia Pacific and Continental Europe nabbing second and third place. As of the second quarter of 2022, IPG enjoyed its highest revenue growth in Latin America, closely followed by the U.S. and Continental Europe.In April 2022, the company announced the restructuring of its holdings in three new reporting segments - media, data, and engagement solutions (MD&E), integrated advertising and creativity led solutions (IA&C), and specialized communications and experiential solutions (SC&E).
