Casual gaming app CPI worldwide 2022-2023, by genre

Published by
J. Clement,
Apr 20, 2023
Between February 2022 and January 2023, the average cost per install of (CPI) of lifestyle gaming apps globally was 1.32 U.S. dollars. In comparison, puzzle gaming apps had a CPI of 0.90 U.S. dollars. The overage CPI for casual gaming apps decreased compared to the previous measured period.

Cost per install (CPI) of casual gaming apps worldwide from February 2022 to January 2023, by genre (in U.S. dollars)

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Release date

April 2023

Region

Worldwide

Survey time period

February 2022 to January 2023

Supplementary notes

Data is based on 390 billion impressions, 16.7 billion clicks, and 100 million installs.

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