China: monthly expenditure on FMCG among lower-tier city residents 2020

According to a survey conducted in August 2020, nearly 60 percent of Chinese respondents from the lower-tier market said they spent below 1,000 yuan on FMCG monthly. At the same time, approximately 1.4 percent of respondents stated that they spent more than 5,000 yuan on FMCG a month.

Distribution of monthly expenditure on fast-moving consumer goods (FMCG) among consumers from lower-tier market in China as of August 2020, by spending

Characteristic	Share of respondents
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Release date

September 2020

More information

Region

China

Survey time period

August 2020

Number of respondents

5,404 respondents

Special properties

among FMCG consumers from tier-3 and below cities

Method of interview

Questionnaire

Supplementary notes

Lower-tier cities here refer to tier-3 cities and below.

The survey was conducted among 54.96 percent male respondents and 45.04 percent female respondents. More than 90 percent of the respondents aged between 21 and 50 years.

Around 75.72 percent of respondents received secondary education or below. Around 75.12 percent of respondents earned monthly salary of 5,000 yuan or below.

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