In the first quarter of 2021, leading mental wellness and meditation app Calm generated more than 23 million U.S. dollars in IAP revenues worldwide. Clam in-app revenues started to increase in 2019, reaching almost 22 million U.S. dollars in the first months of the year, up 63 percent from the previous quarter. Calm is a mobile application that guides users through meditation and stress relief practices. Mental wellness mobile apps have become increasingly popular in recent years, but the 2020 coronavirus pandemic accelerated adoption trends, with downloads for Calm reaching almost 10.5 million worldwide in the second quarter of 2020.
In-app purchase revenues of Calm mobile app worldwide from 1st quarter of 2018 to 1st quarter 2021
(in million U.S. dollars)
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AppMagic. (June 10, 2021). In-app purchase revenues of Calm mobile app worldwide from 1st quarter of 2018 to 1st quarter 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 20, 2022, from https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/
AppMagic. "In-app purchase revenues of Calm mobile app worldwide from 1st quarter of 2018 to 1st quarter 2021 (in million U.S. dollars)." Chart. June 10, 2021. Statista. Accessed January 20, 2022. https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/
AppMagic. (2021). In-app purchase revenues of Calm mobile app worldwide from 1st quarter of 2018 to 1st quarter 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 20, 2022. https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/
AppMagic. "In-app Purchase Revenues of Calm Mobile App Worldwide from 1st Quarter of 2018 to 1st Quarter 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/
AppMagic, In-app purchase revenues of Calm mobile app worldwide from 1st quarter of 2018 to 1st quarter 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1243071/calm-iap-revenues-worldwide/ (last visited January 20, 2022)
