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Calm: mobile app global IAP revenues 2018-2022

Published by L. Ceci, Jan 27, 2023
In the second quarter of 2022, leading mental wellness and meditation app Calm generated approximately 25 million U.S. dollars in IAP revenues worldwide. Clam in-app revenues started to increase in 2019, reaching almost 22 million U.S. dollars in the first months of the year, up 63 percent from the previous quarter. Calm is a mobile application that guides users through meditation and stress relief practices. Mental wellness mobile apps have become increasingly popular in recent years, but the 2020 coronavirus pandemic accelerated adoption trends, with downloads for Calm reaching almost 9.5 million worldwide in the second quarter of 2020.

In-app purchase revenues of mobile app Calm worldwide from 1st quarter of 2018 to 2nd quarter 2022 (in million U.S. dollars)

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In cooperation with
AppMagic
Release date

July 2022

Region

Worldwide

Survey time period

Q1 2018 to Q2 2022

Special properties

Google Play and Apple App Store combined; IAP revenues reduced by platform fees and taxes

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