Average U.S. iPhone users in-app spending 2015-2020

Published by L. Ceci, Sep 22, 2022
In 2020, the average in-app spending for iPhone users in the United States amounted to 138 U.S. dollars, up 38 percent from the previous year. Between 2015 and 2020, the average in-app spending on iOS experienced a constant upward trend. In 2020, mobile gaming apps were the category with the highest average in-app spending for U.S. iPhone users.

Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars)

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Release date

April 2021

Region

United States

Survey time period

2015 to 2020

Special properties

including premium apps and in-app purchase revenue (IAP)

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