Leading online marketplaces in Africa 2021, by monthly visits
Jumia is the leading online marketplace in Africa. As of 2021, the number of visits on Jumia reached around 23 million per month, an impressive number compared to the other leading e-commerce platforms on the continent. The South African Takealot.com followed with an average of 10.5 million monthly visits, while the online retailer Souq, available in Egypt, registered 10 million visitors per month.
