Impact of exclusive content on new subscribers in the U.S. 2021

Impact of VoD services' announcements about new content on consumers' decision signing up in the United States in 2021

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Release date

February 2021


United States

Survey time period

February 2021

Number of respondents

1,606 respondents

Age group

16-74 years old

Special properties

consumers watching a minimum of 1 hour of TV per week; among those subscribing in December or January who had heard about new content*

Supplementary notes

* Netflix will release a brand-new movie every week in 2021, exclusively on the service. HBO Max will release every new Warner Brothers movie from 2021 at the same time they come out in theaters. Disney+ will release a number of first-run movies on the streaming service instead of in theaters, incl. Marvel, Pixar, and Disney Animation movies. Disney+ will also release new TV series based on Marvel, Star Wars, Disney Animation, and Pixar stories.

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