Household penetration rate of SVOD in Western Europe 2021, by country

Published by
Julia Stoll,
Nov 29, 2022
According to data from September 2021, Norway showed the highest penetration rate of subscription-based video streaming services among selected Western European countries, at nearly 79 percent. The other Scandinavian countries Denmark and Sweden followed behind. In comparison, subscription OTT reached less than 50 percent of the households in Italy.

Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2021

Region

Europe

Survey time period

September 2021

Special properties

people of any age watching video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet via any app or website

Supplementary notes

The source adds the following information: "Examples include Amazon Prime Video, HBO Max, Hulu, Netflix, Sling TV, and YouTube Premium. OTT video services are mutually exclusive. There is overlap between groups."

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

7

Costs and spending

4

Platforms

7

Subscribers and consumer behavior

8

Further Content: You might find this interesting as well

Topics

Subscription video-on-demand services in EuropeVideo-on-demand in EuropeVideo-on-demand in PolandBroadcaster video-on-demand in EuropeSubscription Video-on-Demand in Sweden
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu