Household penetration rate of SVOD in Western Europe 2021, by country

Published by
Julia Stoll,
Aug 29, 2023
According to data from September 2021, Norway showed the highest penetration rate of subscription-based video streaming services among selected Western European countries, at nearly 79 percent. The other Scandinavian countries Denmark and Sweden followed behind. In comparison, subscription OTT reached less than 50 percent of the households in Italy.

Penetration rate of over-the-top subscription video-on-demand services in Western Europe as of September 2021, by country

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Sources

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Release date

September 2021

Region

Europe

Survey time period

September 2021

Special properties

people of any age watching video at least once per month via any app or website that provides paid subscription access to streaming video content over the internet via any app or website

Supplementary notes

The source adds the following information: "Examples include Amazon Prime Video, HBO Max, Hulu, Netflix, Sling TV, and YouTube Premium. OTT video services are mutually exclusive. There is overlap between groups."

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Statistics on " Subscription video-on-demand (SVOD) services in Europe "

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Other statistics that may interest you Subscription video-on-demand (SVOD) services in Europe

Overview

5

United Kingdom (UK)

8

Nordics

7

Benelux

5

Central and Eastern Europe

6

Further Western and Southern European markets

6

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Topics

Subscription video-on-demand services in EuropeVideo-on-demand in EuropeVideo-on-demand in PolandBroadcaster video-on-demand in EuropeSubscription Video-on-Demand in Sweden
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