Access to SVOD and churn rate in seletced European countries 2021

Access to subscription video-on-demand (SVOD) and churn rate in selected countries in Europe as of mid 2021

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Release date

December 2021



Survey time period

June to August 2021

Number of respondents

20,160 respondents

Age group

16-75 years

Method of interview

Online survey

Supplementary notes

Original question: Which, if any, of the following digital subscription services do you have access to? In the last 12 months, have you or someone else in your household subscribed to any paid subscriptions for a video streaming service, or cancelled any existing ones?

Respondents age 18-75 in Austria (1,000), Belgium (2,000), Denmark (1,000), Germany (2,000), Ireland (1,000), Italy (2,000), Norway (1,000), and Sweden (1,000); age 16-75 in the UK (4,160); age 18-70 in the Netherlands (2,000); age 18-55 in Turkey (1,000); age 18-65 in Poland (2,000).

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