Share of in-home FMCG value in urban and rural Vietnam 2020, by category

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2020, dairy accounted for 28.9 percent of the FMCG in-home consumption value in urban areas in Vietnam, making it the category with the highest value contribution. In the same year, the packaged grocery was the in-home FMCG category with the highest value contribution in rural Vietnam.

Breakdown of in-home FMCG products consumption value in urban and rural areas in Vietnam in 2020, by category

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Release date

March 2021

Region

Vietnam

Survey time period

2020

Special properties

excluding gifting

Supplementary notes

* Forecasted.

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Statistics on " FMCG market in Vietnam "

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

10

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