TV advertising as a share of advertising market Philippines 2012-2024

Published by
Christy Balita,
Nov 25, 2021
In 2018, the share of TV advertising in the total advertising market in the Philippines was about 64.5 percent. By 2024, it is forecasted that the sector's share of the overall advertising market would be 60 percent.

TV advertising as a share of the total advertising market in the Philippines from 2012 to 2018, with forecasts until 2024

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Release date

December 2019

Region

Philippines

Survey time period

2012 to 2018

Supplementary notes

*Forecasted figures

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Overview

4

Technology & reception

5

Pay TV

5

Advertising

4

Public TV

7

Digital and online TV

6

Selected broadcasters

8

Further related statistics

10

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