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Favorability of select brands among Millennials in the U.S. 2018

This survey presents the favorability of selected brands among Millennials in the United States as of March 2018. In the measured period, YouTube was the most loved brand by Millennials with a net favorability of 82 percent, closely followed by its parent Google, at 81 percent and the streaming service Netflix, with a results of 81 percent.

Favorability of selected brands among Millennials in the United States as of March 2018

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Sources

Release date

July 2018

Region

United States

Survey time period

January to March 2018

Number of respondents

*

Age group

18-29 years

Special properties

brands are ordered by net favorability (favorability minus unfavorability)

Supplementary notes

*Survey between 2,500 and 50,000 adults rated each of the over 1,000 companies from January through March 2018. The average company was surveyed over 12,000 times; this section looks at 18-29 year-olds.

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