Unsubscribe intention for SVOD in Hong Kong 2021
Rakuten Insight in May 2021, 83 percent of surveyed subscription video-on-demand (SVOD) users had no intention to cancel their SVOD accounts in the next three months. According to the same survey, a larger variety of content on offer than cable and satellite TV was the main reason to pay for SVOD content.
According to a Hong Kong consumer survey conducted by