In 2023, more than 64 percent of respondents aged 16 to 24 had made at least one online purchase in the previous three months in Portugal. However, the age range with the highest share of e-commerce users was from 25 to 34 years, at 75 percent. People aged between 65 and 74 showed the lowest e-commerce penetration rate.
Percentage of e-commerce users in Portugal in 2023, by age group
Age group
Share of e-commerce users
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Respondents who purchased online in the previous three months
Supplementary notes
* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.
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Statistics Portugal. (November 21, 2023). Percentage of e-commerce users in Portugal in 2023, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. "Percentage of e-commerce users in Portugal in 2023, by age group." Chart. November 21, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. (2023). Percentage of e-commerce users in Portugal in 2023, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal. "Percentage of E-commerce Users in Portugal in 2023, by Age Group." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/
Statistics Portugal, Percentage of e-commerce users in Portugal in 2023, by age group Statista, https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/ (last visited July 27, 2024)
Percentage of e-commerce users in Portugal in 2023, by age group [Graph], Statistics Portugal, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1262960/share-e-commerce-users-portugal-age/