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Distribution of online shoppers in the United States as of December 2017, by age group

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Distribution of U.S. online shoppers 2017, by age group This statistic presents the distribution of online shoppers in the United States as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30 percent of online shoppers in the United States.
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Share of online shoppers
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Share of online shoppers
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Description Source More information
This statistic presents the distribution of online shoppers in the United States as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30 percent of online shoppers in the United States.
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Release date
February 2018
Region
United States
Survey time period
December 2017
Age group
18 years and older
Supplementary notes
*Millennials: ages 18-34
Gen X: ages 35-54
Boomers: ages 55-74
75+: consumers aged 75 and above.
Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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