Distribution of U.S. online shoppers 2017, by age group

Published by
Stephanie Chevalier,
May 4, 2022
This statistic presents the distribution of online shoppers in the United States as of December 2017, sorted by generation. According to the findings, Millennials accounted for 30 percent of online shoppers in the United States.

Distribution of online shoppers in the United States as of December 2017, by age group

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Release date

February 2018

Region

United States

Survey time period

December 2017

Age group

18 years and older

Supplementary notes

*Millennials: ages 18-34
Gen X: ages 35-54
Boomers: ages 55-74
75+: consumers aged 75 and above.
Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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