Share of content personalized for customers among U.S. organizations 2021

Published by
Valentina Dencheva,
Nov 30, 2023
During a 2021 survey carried out among professionals from various industries in the United States, 21 percent of respondents stated that more than 75 percent of the content their organizations produced for their customers was personalized. In 18 percent of the responding organizations, less than 10 percent of the customer content was personalized.

Share of content personalized for customers among organizations in the United States as of August 2021

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Release date

August 2021

Region

United States

Survey time period

as of August 2021

Number of respondents

452 respondents

Special properties

among professionals from various industries, including professional services, real estate, education, non-profit, and tech

Supplementary notes

Original question: "What percent of your content is personalized for customers?"
The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.

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