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Survey on the use of success measurement for content marketing in Denmark 2017

This statistic shows the results of a survey on the use of success measurements for content marketing in Denmark in 2017. During the survey period, most of respondents (86 percent) stated that they use the amount of traffic on their website as a measurement in order to examine how much success they have achieved with regard to content marketing.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Which measurements do you use in order to examine how much success you have achieved with regard to content marketing?

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Sources

Release date

April 2017

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Hvilke målinger bruger I for at undersøge, hvor stor succes I har med content marketing?"

Multiple answers were possible.

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