The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
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Content marketing revenue worldwide 2016-2017
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Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
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The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
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Description
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The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
Show more- Show sources information
- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
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Change of B2B content marketing budgets in North America 2019
+
+U.S. B2B most effective content types for moving prospects through funnel 2017
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Content marketing in the U.S.
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Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing services revenue 2014, by type
- Revenue percentage growth from digital sources in the UK 2015, by region and nation
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Survey on obtaining knowledge about target groups in Denmark 2017
- Revenue percentage growth from digital sources in the UK 2015, by industry
- Survey on paid channels in order to promote content in Denmark 2017
- Revenue growth from digital sources in the UK 2015, by region and nation
- Revenue growth from digital sources in the United Kingdom (UK) 2015, by industry
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Survey on factors for the decreased success of content marketing in Denmark 2017
- Survey on success of content marketing in Denmark 2017
- Most important attributes of effective B2B content marketing 2015
- Content marketing spending in Europe 2014-2020
- Content marketing spending in Germany, France and the UK 2014-2020
- Content creation outsourcing in the United Kingdom (UK) 2012
- Aerospace services: marketing, planning and customer services market demand 2017-2037
- Aerospace services: marketing, planning and customer services market demand 2017-2037
- Solutions to help company overcome digital obstacles in the UK in 2015
- Digital capabilities in the digital customer engagement sector in the UK in 2015
- Share of selected online paid services used in Germany 2015
Studies
- Content marketing
- B2B Content Marketing 2019
- Public relations
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2014
Statistics on the topic
Free statistics
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Revenue percentage growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by region and nation
- Revenue growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by industry sector
Premium Statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- What content is best for social sharing?
- Which techniques does your organization use in order to obtain knowledge about your primary target groups?
- Which paid channels do you use in order to promote or distribute your content?
- Revenue growth from digital sources in the United Kingdom (UK) 2015, by region and nation (in million British pounds)
- Revenue growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by industry sector (in million British pounds)
- Does your organization have a dedicated group of employees for content marketing?
- Which factors contributed to your company's decreased success of content marketing?
- How do you rate the success of your content marketing campaigns compared to the last year?
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Content marketing expenditure in Europe in 2014, 2016 and 2020 (in million euros)
- Content marketing expenditure in Germany, France and the United Kingdom (UK) in 2014 and 2020 (in million euros)
- Who creates your content?
- Market demand of marketing, planning and customer services in the global aerospace industry in 2017 and 2037 (in million U.S. dollars)
- Market demand of marketing, planning and customer services in the aerospace industry in 2017 and 2037, by region (in million U.S. dollars)
- Which solutions would help companies in the United Kingdom (UK) overcome the digital obstacles they face?
- Share of companies in the digital customer engagement sector who say they have "strong" or "very strong" digital capabilities in the United Kingdom (UK) in 2015, by company size
- Share of selected paid services used via the Internet in Germany in 2015
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