The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
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Content marketing revenue worldwide 2016-2017
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Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
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The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
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The statistic presents the content marketing services revenue worldwide in 2016 and 2017. According to the source, content marketing revenue was expected to reach 32.1 billion U.S. dollars in 2017, up from 28 billion a year earlier.
Show more- Show sources information
- Show publisher information
- Release date
- August 2017
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
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Content marketing in the U.S.
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Statistics on "Content marketing in the U.S."
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- How familiar are you with content marketing?Familiarity with content marketing in the U.S. 2016
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017B2C content marketing use in North America 2012-2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?Change in content marketing budgets in North America 2017
- Marketer perspective
The most important statistics
- Which of these best represents how your team is organized to produce content?Departments responsible for content marketing U.S. 2016
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?Number of outside companies involved in content production in the U.S. 2016
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- What is the quality of customers acquired from influencer marketing?Quality of customers acquired through influence marketing in the U.S. 2015
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
- Largest B2C content marketing challenges in North America as of August 2015B2C content marketing challenges in North America 2015
- Leading nonprofit content marketing challenges in North America as of August 2015Nonprofit content marketing challenges in North America 2015
- Consumer perspective
The most important statistics
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age groupFamiliarity with selected advertising/marketing types in the U.S. 2016, by age
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Consumer trust in online content in the United States as of September 2015, by sourceInfluence marketing: U.S. consumer trust in online content 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?U.S. consumers perception of online content authenticity 2015
- Goals & tactics
The most important statistics
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- What are the goals for content marketing in your company?Organizational goals for B2C content marketing in North America 2016
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?New content distribution channels in North America 2016
- Leading content distribution channels used by B2B marketing professionals as of January 2015Leading B2B marketing content distribution channels 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016Metrics usage for B2C content marketing in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage for B2C content marketing in North America 2016
- Which paid advertising methods do you use to promote/distribute content?Advertising usage among nonprofit content marketers in North America 2015
- Effectiveness
The most important statistics
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- How effective are the following content marketing tactics for B2C marketing?Effectiveness ratings of B2C content marketing tactics in North America 2015
- How effective are the following content marketing tactics for nonprofit marketing?Effectiveness of nonprofit content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2B marketing?Effectiveness of B2B social media content marketing tactics in North America 2015
- How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing services revenue 2014, by type
- Survey on factors for the decreased success of content marketing in Denmark 2017
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Survey on success of content marketing in Denmark 2017
- Survey on obtaining knowledge about target groups in Denmark 2017
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Survey on paid channels in order to promote content in Denmark 2017
- Revenue percentage growth from digital sources in the UK 2015, by region and nation
- Revenue percentage growth from digital sources in the UK 2015, by industry
- Revenue growth from digital sources in the UK 2015, by region and nation
- Revenue growth from digital sources in the United Kingdom (UK) 2015, by industry
- Content creation outsourcing in the United Kingdom (UK) 2012
- Content marketing spending in Europe 2014-2020
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing use in the United Kingdom (UK) 2012
- Share of households who changed bundle service provider in France 2015
- Aerospace services: marketing, planning and customer services market demand 2017-2037
- WPP: operating profit from 2011-2017
- Chile: headcount in professional services marketing companies 2005-2015
- Share of selected online paid services used in Poland 2015
Studies
- Content marketing in the U.S.
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Public relations
- B2C Manufacturing Content Marketing 2018
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- Content Marketing in the UK 2017
- B2C Manufacturing Content Marketing 2017
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- Global Marketing Industry M&A Report: 2017 In Review
Statistics on the topic
Free statistics
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
- Is your B2C content marketing spending going to increase or decrease over the next 12 months?
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Leading nonprofit content marketing challenges in North America as of August 2015
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- What are the goals for content marketing in your company?
- How effective are the following content marketing tactics for B2B marketing?
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Revenue percentage growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by region and nation
- Revenue growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by industry sector
Premium Statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Most commonly produced content marketing types worldwide as of September 2016
- How familiar are you with content marketing?
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Use of content marketing among B2C marketers in North America from 2012 to 2017
- Which of these best represents how your team is organized to produce content?
- How many outside agencies, PR firms, or other services companies are regularly involved in content production?
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- What is the quality of customers acquired from influencer marketing?
- Largest B2B content marketing challenges in North America as of August 2015
- Largest B2C content marketing challenges in North America as of August 2015
- Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group
- What e-mail content would entice you to interact further with a retailer?
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Consumer trust in online content in the United States as of September 2015, by source
- When you view the following type of content online how likely are you to question its authenticity?
- Consumer opinions on companies' content communication methods in the United States as of September 2015
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- What are the goals for content marketing in your company?
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Leading content marketing metrics used by B2C marketers in North America as of August 2016
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Which paid advertising methods do you use to promote/distribute content?
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- How effective are the following content marketing tactics for B2C marketing?
- How effective are the following content marketing tactics for nonprofit marketing?
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Which factors contributed to your company's decreased success of content marketing?
- What content is best for social sharing?
- How do you rate the success of your content marketing campaigns compared to the last year?
- Which techniques does your organization use in order to obtain knowledge about your primary target groups?
- Does your organization have a dedicated group of employees for content marketing?
- Which paid channels do you use in order to promote or distribute your content?
- Revenue growth from digital sources in the United Kingdom (UK) 2015, by region and nation (in million British pounds)
- Revenue growth related to digital capacity in the last year in the United Kingdom (UK) 2015, by industry sector (in million British pounds)
- Who creates your content?
- Content marketing expenditure in Europe in 2014, 2016 and 2020 (in million euros)
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Do you invest in content marketing?
- Have you or someone in your household changed bundle service provider?
- Market demand of marketing, planning and customer services in the global aerospace industry in 2017 and 2037 (in million U.S. dollars)
- Operating profit of WPP plc from 2011 to 2017 (in million GBP)
- Number of employees in professional services marketing companies in Chile from 2005 to 2015
- Share of selected paid services used via the Internet in Poland in 2015
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