Publishing and monetizing original content on social platforms has become easier now than ever before. In 2020, the vast majority of content creators worldwide were amateurs who earned from making content part-time. Meanwhile, approximately 500 thousand professionals earned a living completely from publishing content on Instagram. Instagram was by far the most popular outlet among influencers, with 30 million amateur creators monetizing content on the Facebook-owned platform that year.
Number of professional and amateur online content creators worldwide in 2020, by platform (in millions)
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Statistics on Online video content creators
Online video usage
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- Premium Statistic Time spent on watching online video worldwide 2020, by content
- Premium Statistic Leading video apps worldwide 2021, by downloads
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Premium Statistic Leading platforms for U.S. viewers to watch non-TV video content 2021
- Premium Statistic U.S. preferred social media platform to watch live content 2021
- Premium Statistic Global vlog viewership reach 2021, by region
- Premium Statistic Vlogs: global audience reach 2021, by age and gender
YouTube creators
8
- Basic Statistic YouTube: most subscribed channels 2022
- Premium Statistic Hours of video uploaded to YouTube every minute 2007-2020
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic All-time most viewed YouTube channel owners 2022
- Premium Statistic YouTube: jobs supported and creators contribution to GDP 2020, by region
- Premium Statistic U.S. opinions of YouTube creators on the platform professional possibilities 2020
- Premium Statistic Opinion of U.S. YouTube entrepreneurs on the platform professional possibilities 2020
- Premium Statistic EU: opinions of YouTube entrepreneurs on the platform professional possibilities 2020
Twitch streamers
8
- Premium Statistic Active streamers on Twitch worldwide 2022
- Premium Statistic Most popular Twitch streamers 2022, by total views
- Premium Statistic Most popular Twitch streamers worldwide 2022, by average viewers
- Basic Statistic Garena Free Fire top streamers on Twitch 2023, by viewership hours
- Basic Statistic PUBG Mobile top streamers on Twitch 2023, by viewership hours
- Basic Statistic Call of Duty: Warzone top streamers on Twitch 2023, by viewership hours
- Basic Statistic Minecraft: top streamers on Twitch 2022, by viewership hours
- Basic Statistic GTA V: top streamers on Twitch 2022, by viewership hours
TikTok creators
8
- Premium Statistic Most popular TikTok users worldwide 2022
- Premium Statistic Highest-paid TikTok stars 2021
- Premium Statistic TikTok leading creators worldwide 2021, by likes growth
- Premium Statistic Fastest-growing TikTok creators worldwide 2021, by likes growth
- Premium Statistic Distribution of global TikTok creators 2022, by number of followers
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
Douyin creators and KOLs
5
- Premium Statistic Impressions per post of top-tier influencers in China 2021, by channel
- Premium Statistic Share of female influencers on major live commerce platforms in China 2020
- Premium Statistic Top Douyin influencer campaigns' contribution to GMV in China 2020, by platform
- Premium Statistic Most-followed influencers on Douyin in China 2022
- Premium Statistic Most popular types of posts on Douyin (TikTok) 2021
OnlyFans
5
- Premium Statistic OnlyFans global net revenue 2020-2022
- Premium Statistic OnlyFans.com monthly traffic volume 2021-2022
- Premium Statistic Countries with the highest monthly traffic volume to OnlyFans.com 2022
- Premium Statistic OnlyFans: global number of creators and users 2020
- Premium Statistic Highest-earning creators and public figures on OnlyFans 2021
Spotlight: Cameo
5
- Basic Statistic Price of content made by top earning celebrities on Cameo 2021
- Premium Statistic Countries with the highest monthly traffic volume to Cameo.com 2022
- Premium Statistic Cameo.com monthly traffic volume 2021-2022
- Premium Statistic Hours of fan requested content shared on Cameo 2020-2021
- Basic Statistic Duration of personalized videos requested on Cameo 2020
Further related statistics
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- Net worth of the wealthiest YouTubers 2016
- Price per user in selected tech acquisitions
- Most popular Benelux travel influencers on Instagram 2019
- Fitness brands ranked by engagement with Instagram influencer posts in the UK 2018
- Leading travel influencers on Instagram in Italy 2019
- Leading Instagram celebrity influencers India by engagement rate 2019
- Most trustworthy influencers regarding beauty and care in the U.S. 2019
- Average Instagram engagement rate in Portugal in 2020, by number of followers
- Most popular Italian musicians or bands on Instagram 2019
- Portugal: Instagram influencers by age and gender 2020
- Most popular Latin American & Caribbean RPDR drag queens on Instagram 2021
- Most popular Benelux artists on Instagram 2019
- Riising travel influencers on Instagram in Italy 2019
- Instagram: average IGC engagements 2017, by follower count
- Portugal: Instagram influencers by follower numbers
- PewDiePie annual revenue 2013-2016
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Statistics
- Net worth of the wealthiest YouTubers 2016
- Price per user in selected tech acquisitions
- Most popular Benelux travel influencers on Instagram 2019
- Fitness brands ranked by engagement with Instagram influencer posts in the UK 2018
- Leading travel influencers on Instagram in Italy 2019
- Leading Instagram celebrity influencers India by engagement rate 2019
- Most trustworthy influencers regarding beauty and care in the U.S. 2019
- Average Instagram engagement rate in Portugal in 2020, by number of followers
- Most popular Italian musicians or bands on Instagram 2019
- Portugal: Instagram influencers by age and gender 2020
- Most popular Latin American & Caribbean RPDR drag queens on Instagram 2021
- Most popular Benelux artists on Instagram 2019
- Riising travel influencers on Instagram in Italy 2019
- Instagram: average IGC engagements 2017, by follower count
- Portugal: Instagram influencers by follower numbers
- PewDiePie annual revenue 2013-2016
SignalFire. (October 6, 2021). Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. "Number of professional and amateur online content creators worldwide in 2020, by platform (in millions)." Chart. October 6, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. (2021). Number of professional and amateur online content creators worldwide in 2020, by platform (in millions). Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire. "Number of Professional and Amateur Online Content Creators Worldwide in 2020, by Platform (in Millions)." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/
SignalFire, Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) Statista, https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/ (last visited February 05, 2023)
Number of professional and amateur online content creators worldwide in 2020, by platform (in millions) [Graph], SignalFire, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/