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Number of professional and amateur content creators worldwide in 2020, by platform

Published by L. Ceci, Feb 21, 2022
Publishing and monetizing original content on social platforms has become easier now than ever before. In 2020, the vast majority of content creators worldwide were amateurs who earned from making content part-time. Meanwhile, approximately 500 thousand professionals earned a living completely from publishing content on Instagram. Instagram was by far the most popular outlet among influencers, with 30 million amateur creators monetizing content on the Facebook-owned platform that year.

Number of professional and amateur online content creators worldwide in 2020, by platform (in millions)

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Source

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Release date

October 2021

Region

Worldwide

Survey time period

2020

Number of respondents

50 million creators

Supplementary notes

The source does not specify the date of the survey. Release date is date of access.

Amateur creators monetizing content part-time. Professional creators monetizing content full-time.

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Statistics on " Online video content creators "

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Statistics on Online video content creators

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