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Number of professional and amateur content creators worldwide in 2020, by platform

Published by Statista Research Department, Oct 6, 2021
Publishing and monetizing original content on social platforms has become easier now than ever before. In 2020, the vast majority of content creators worldwide were amateurs who earned from making content part-time. Meanwhile, approximately two million professionals earned a living completely from publishing content on platforms such as Instagram, YouTube and Twitch. Instagram was by far the most popular outlet among influencers, with 30 million amateur creators monetizing content on the Facebook-owned platform that year.

Number of professional and amateur online content creators worldwide in 2020, by platform (in millions)

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Source

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Release date

October 2021

Region

Worldwide

Survey time period

2020

Number of respondents

50 million creators

Supplementary notes

The source does not specify the date of the survey. Release date is date of access.

Amateur creators monetizing content part-time. Professional creators monetizing content full-time.

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