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TikTok influencer engagement rates worldwide 2021

Published by Valentina Dencheva, Jan 6, 2023
In 2021, TikTok influencers with 5,000 to 20,000 followers had the highest engagement rates, amounting to 13.33 percent. The rate was lowest for influencers with under 5,000 followers. As of January 2022, TikTok was used daily by over 15.5 million Android users and 29.7 million iOS users.

TikTok influencer engagement rates worldwide in 2021, by follower count

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Sources

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Release date

March 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source does not provide an exact date of survey.

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Statistics on " Influencer marketing worldwide "

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Statistics on Influencer marketing worldwide

Overview

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TikTok

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Instagram

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YouTube

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Topics

Virtual influencersInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in BrazilInfluencer marketing in Europe
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