Vlogs: global audience reach 2023, by age and gender

Published by Laura Ceci, Oct 25, 2023
A survey conducted during the second quarter of 2023 found that 34.5 percent of female internet users aged between 16 and 24 years watched vlogs. Overall, women were more likely to watch vlogs worldwide than men. Vlogs are an online video genre that gained popularity in the 2010s, thanks to platforms like YouTube. Vlogs are also a popular video format for influencers, with this type of video content reporting a global usage reach of approximately 23.4 percent in the fourth quarter of 2022.

Share of internet users worldwide watching vlogs weekly as of 2nd quarter 2023, by age and gender

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Age group

16-64 years

Special properties

among internet users

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