Role of newsletters in marketing strategies in the U.S. 2021
During a 2021 survey carried out among advertisers from the United States spending at least 10 thousand U.S. dollars annually on digital advertising, 86 percent of respondents stated they strongly or somewhat agreed that newsletters provided a vital connection point between their brand and consumers; 88 percent said that newsletters would become a valuable way to reach and target consumers in the absence of third-party data.
